The Cheri & Co. Story
Cheri & Co. was built on a simple belief: great marketing should drive real growth, not just activity.
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Founder Cheri Gerson began her career in a family retail business, where she learned early how important it is to connect the right product with the right customer. That experience sparked a lifelong passion for marketing and the power it has to help businesses grow.
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Over the past 20+ years, Cheri has helped more than 175 companies across industries, including real estate, technology, retail, e-commerce, hospitality, consumer goods, and professional services, strengthen their brands, improve customer acquisition, and drive measurable revenue growth.
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After leading marketing initiatives across both corporate teams and entrepreneurial ventures, Cheri launched Cheri & Co. to offer businesses something many companies need but rarely get: senior-level marketing strategy paired with hands-on execution.
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Today, Cheri & Co. partners with growing companies to build smarter marketing systems, from brand positioning and website strategy to digital growth programs that convert interest into customers.
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At the end of the day, marketing isn’t about noise.
It’s about growth.
Our Approach
At Cheri & Co., effective marketing begins with understanding the business.
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Before launching campaigns or building digital programs, we take the time to understand each client’s goals, audience, competitive landscape, and growth opportunities. This foundation allows us to develop marketing strategies that are aligned with real business objectives, not just activity.
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Our work focuses on building clear, scalable marketing systems that support long-term growth. From brand positioning and website strategy to digital acquisition and analytics, every initiative is designed to improve how businesses attract, engage, and convert customers.
We believe successful marketing comes from combining strategic insight, data-driven decision making, and practical execution.
Because growth doesn’t come from doing more marketing — it comes from doing the right marketing.
Cheri
President/CEO, Marketing & Digital Growth Specialist
Cheri Gerson is a marketing strategist with more than two decades of experience helping organizations grow through smarter digital marketing. Her background spans real estate, technology, retail, e-commerce, fashion, consumer products, and professional services.
Known for combining strategic insight with data-driven decision making, Cheri specializes in building scalable marketing programs that improve acquisition, strengthen customer engagement, and translate marketing investment into measurable business results.
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Lily
Chief Happiness Officer
A proud member of the Shih Tzu Love Club, Lily is responsible for occasional office supervision, and reminding us that the best ideas sometimes happen on a walk. Her specialties include morale boosting, snack supervision, and ensuring every workday includes a little joy.
Noah
Chief Technology Officer
Noah serves as Chief Technology Officer, bringing a strong foundation in software development, cybersecurity, and digital systems architecture. He holds a Google Cybersecurity Certificate and has extensive experience coding and developing both video games and websites, giving him a unique perspective on how technology, design, and user experience work together.
Noah focuses on the technical side of digital growth, supporting website development, performance optimization, and the secure implementation of modern web technologies. His background in coding and systems thinking helps ensure that the digital marketing platforms are reliable, scalable, and built for performance.
Luna
Chief Security Officer
As a recent graduate of the Petsmart training program, Luna is well-suited for the security role with responsibilities of office security, suspicious squirrel surveillance, and ensuring all deliveries are thoroughly inspected.
Our Team
Us in Numbers
175+
Clients Served Across the United States
6+
Industries
20+
Years of Experience
Our Clients
